One of the more fascinating facts to emerge from last week’s punch-up
between the two Blackburn players, Graham Le Saux and David Batty, was
that Le Saux is the latest in a long line (well, a short queue) of
players to have been marked out as different for having a brain.
According to the Sun, Le Saux was instantly ridiculed in the dressing
room because he read the Guardian. Not yet a punishable offence in Tory
Britain, but extraordinarily perverse behaviour in a world where the
former Chelsea star, Pat Nevin, was deemed odd for reading the Face.
Let this be a warning to all of you with weird media habits: account men
who read the D&AD annual, creatives who read briefs and planners who
read ‘Private View’. The same goes for anyone connected to advertising
who reads the Reader’s Digest or watches ITV.
