To all those media planners and buyers desperate to find a novel
place to stick your advertising - you'll be glad to know you can now
Yes, roadsters all over the country are set to gawp in delight (and not
be put off those tasty motorway sandwiches at all) by the arresting
sight of the dimply, spotty flesh of the 22-stone wrestler Terry Noble,
the man about to gain a certain notoriety as the ruddy new face (and
body) of HGV lorry advertising.
In a somewhat dubious claim that "big is beautiful", Tezza and his
bulbous belly will light up motorways nationwide to launch the medium,
which includes vehicles that cunningly carry trailer tracking devices to
trace wherever the ad has been. "When we combine this with the
Department for the Environment, Transport and the Regions' road
statistics, it gives an accurate representation of how many
opportunities to see there really are," the medium's inventor, M-Way
Marketing's managing director, Mark Garry, burbles enthusiastically.
So if 45ft of wobbling love handles and nipples the size of small plates
is your bag, give them a bell.