Everyone knows that the production industry is full of
Never has that been more true than last month, when Allan, Chapman &
James, the insurance company that covers all aspects of making
commercials, came up with a wheeze to promote its Imago insurance
The company’s agency, MWL, had the bright idea of covering producers’
arses - literally - with a tattoo bearing the legend: ’This arse is
covered by Imago.’
The tattoos were delivered around Soho and producers were invited to
apply theirs, get it photographed and send the pic into a competition to
win an adventure weekend, rallying and gliding.
Poor Tom Clegg, a producer with Tsunami Films, was chosen as the
smartest arse, and now has to put it on the line. ’Couldn’t I just
settle for a meal at The Ivy?’ he whimpered.