DIARY: Pants mean prizes for careful ad producers

Everyone knows that the production industry is full of smartarses.

Everyone knows that the production industry is full of

smartarses.



Never has that been more true than last month, when Allan, Chapman &

James, the insurance company that covers all aspects of making

commercials, came up with a wheeze to promote its Imago insurance

service.



The company’s agency, MWL, had the bright idea of covering producers’

arses - literally - with a tattoo bearing the legend: ’This arse is

covered by Imago.’



The tattoos were delivered around Soho and producers were invited to

apply theirs, get it photographed and send the pic into a competition to

win an adventure weekend, rallying and gliding.



Poor Tom Clegg, a producer with Tsunami Films, was chosen as the

smartest arse, and now has to put it on the line. ’Couldn’t I just

settle for a meal at The Ivy?’ he whimpered.