Diary: Patience displays few virtues in RKCR attack

Poor MT Rainey must have nearly choked on her cornflakes when she perused the business pages in The Times the other week.

Patience Wheatcroft, the paper's business editor (and presumably a close friend of Chief Inspector Endeavour Morse), was venting her spleen on the conduct of WH Smith's non-executive directors.

So far, so dull, you might think and most people (other than staff at Carat and Delaney Lund Knox Warren & Partners) are likely to have passed over it unconcerned.

But it was worth reading on, as Rainey is a non-executive on the board of the troubled newsagent and Wheatcroft has strong views about advertising types.

She wrote: "MT Rainey is an advertising ace (so far so good), who presumably thinks substituting initials for a Christian name makes one stand out from the crowd." Ouch! Perhaps Wheatcroft prefers Quaker first names.

But she didn't retract her claws there. On no, she continues: "She is the chairman of Rainey Kelly Campbell Roalfe/Y&R, which might benefit rather more from being reduced to mere initials."

Well that's not very nice, is it? Particularly when you remember the aforementioned long-winded RKCR/Y&R is the ad agency for The Times. A saucer of milk for Wheatcroft, and we look forward to seeing RKCR/Y&R's new work for The Times.

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