Diary: Pepsi's bid to have a pop makes it look so stupid

PepsiCo has been left with egg on its face after an advertising-based attack on its bitter rival Coca-Cola didn't quite go according to plan.

Following the launch of Coke Zero - and Diary is going to refrain from mentioning VCCP's TV ad because it has probably been slated enough - Pepsi Max decided it would directly attack its rival's sugar-free drink by launching its own campaign in response.

The work, which consists of a number of poster executions, shows the difference between Zero and Maximum and how the latter is obviously better than the former.

This would have been an intelligent piece of one-upmanship by Abbott Mead Vickers BBDO if it hadn't made the mistake of spelling a word wrong in the ad (spotted on the Bakerloo line).

The poster shows the dictionary definition of zero as: "n&v, the lowest point; a nullity or nonenitity."

For those that can't spot it straight away, there is a superfluous "i" in the final word.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus