The phone rings. It’s a freelance reporter, breathless with excitement.
She has just landed a regular Thursday evening radio slot about
advertising on London News Radio. Wait a minute, we say, doesn’t London
News Radio already have a spot about advertising, called the
‘Persuaders’, that goes out on Thursdays? Catherine McGuinness pauses.
‘Erm...Thursday night? Er, what time?’ We discover that the ‘Persuaders’
goes out on LNR FM, and the, um, all-new advertising show will go out on
LNR’s AM station, London Newstalk Radio, an hour earlier.‘Funny, none of
my friends told me about the other show,’ McGuinness says, floundering.
To be fair, she did recover: ‘It’s great. I can interview you here and
then you can just nip over to them. Really convenient.’ This is what is
meant by the explosion in media choice.
