One of the most coveted items in the advertising industry has been
lost. We're not talking about Tiger Savage's Gucci account card, nor
Bill Muirhead's table at Harry's Bar. It's much more serious than that.
Johnny Hornby has lost his mobile phone.
On a charitable whim recently Hornby was digging into his pockets to
find some change to give to two young urchins. Little did he know he was
dealing with the Artful Dodger and his side-kick, for before he knew it
the phone was gone.
Now these must have been very sophisticated young thieves. Take Hornby's
phone and you have the direct lines and home phone numbers of some of
the best- connected people in the country. Yes, London's leading
schmoozer includes Peter Mandelson, David Dein and Ian McAllister among
those listed in his direct dial.
Hornby, however, is unfazed. The theft enabled him to use, and
proselytise about, his favourite thing in life. "It's not too bad
because at the Carphone Ware-house they copy your sim card for no
charge," he enthused.
So Hornby's OK about it. Not so sure that the same can be said for his