Diary: Pick of the week - 180 Amsterdam/Adidas

Noel Bussey wants to bust out his shell toes every time he sees 180 Amsterdam's latest work for Adidas:

"This is a three-minute claymation triumph. The fact that the Adidas founder Adi Dassler's life is just one long trip down sports memory lane makes this ad infinitely watchable, and the animation style works perfectly. My only gripe is that there is a missed opportunity in not featuring Run DMC anywhere." It was written and art directed by Samuel Coleman, Dario Nucci and Richard Bullock, and directed by Martin Krejci at Stink.