"I always liked the 'questions' work that 4creative did for Channel 4, and this harks back to that campaign nicely. It's a well thought-through idea that manages to tactfully remind the viewer why they should be watching the programming. I particularly like the dogs fighting behind Dom Joly, it reminds me of Doncaster on a Saturday night." The ad was written and art directed by Tom Tagholm and Brett Foraker and directed by Tagholm.
Noel Bussey is really taken by 4creative's work for 4OD: