Diary: Pick of the week - 4creative/"faces" work

Noel Bussey is impressed with 4creative's ability to refresh its "faces" work:

"This idea has worked well for a few years, but was starting to become dated. So 'twisted endings' ranging from the realistically comical (Dermot O'Leary having his car nicked) to the comically unrealistic (David Threlfall being fired across a warehouse) is a stroke of cunning that moves the ads into unknown territories." It was written and art directed by Brett Foraker and directed by Ben Edwards for 4creative.