Diary: Pick of the week - 4Creative/Film4

Caroline Lovell likes how 4Creative has used a flick book to show the relationship between books and films in its latest promo for Film4's Great Adaptations season:

"This is a beautifully crafted ad that slickly demonstrates how films are adapted from books. Scenes from films such as The Motorcycle Diaries and Trainspotting play on the pages as the reader flicks through different books." The spot was written and directed by Robert Heath at 4Creative.