Diary: Pick of the Week - 4creative/More4

Noel Bussey is in shock and in awe of Channel 4 after seeing 4creative's ad for More4's week of programming devoted to the Iraq conflict, Iraq: The Bloody Circus:

"Shot with haunting music and in slow-motion, the image of soldiers in a bleak desert conflict is realistic and captivating. As a car blows up, sending the soldiers reeling to the floor, a head rolls back, revealing a face wearing a clown's make-up. Big shoes and buckets of confetti this ain't." The ads were written and art directed by Matt Fee and Tim Snape.