Diary: Pick of the week - Abbott Mead Vickers BBDO/anti-knife crime

Noel Bussey is now too scared to even make a cheese sandwich having seen how much damage a knife can do in Abbott Mead Vickers BBDO's anti-knife crime ad:

"In these days of violence and shocking gornography, it's hard to be sickened by anything on TV - but when the stabbed guy realises he's dying (if you choose that option), my stomach turned. Great filming, great acting, great work." It was written and art directed by Martin Loraine and Steve Jones, and directed by Simon Ellis at Mad Cow Films.