Diary: Pick of the week - Abbott Mead Vickers BBDO/Choice FM

Kunal Dutta finds Abbott Mead Vickers BBDO's "peace on the streets" ad for Choice FM utterly compelling:

"Watching the horrific effect a bullet fired from a gun has on a glass of milk, a ketchup bottle, an apple and a watermelon is visually alluring. But seeing it fly towards the boy's head is a truly horrifying heart-in-mouth moment that should go down as one of advertising's great denouements." The spot was created by Gary Walker and Huw Williams, and was directed by Malcolm Venville and Sean De Sparengo at Therapy Films.