Diary: Pick of the week - Abbott Mead Vickers BBDO/Department for Transport

Matt Williams is chilled by Abbott Mead Vickers BBDO's latest spot for the Department for Transport:

"The idea that the most difficult thing to live with after a crash is your conscience is executed brilliantly here in this hard-hitting ad. The way the child haunts the driver as he goes about his everyday life is bound to have an impact on those who don't kill their speed." The ad was written by Bern Hunter and Phil Martin, art directed by Mike Bond and Brian Campbell, and directed by Andy McLeod though Rattling Stick.