Diary: Pick of the Week - Abbott Mead Vickers BBDO/Department for Transport

Anne Cassidy welcomes the break from shock tactics in Abbott Mead Vickers BBDO's latest Department for Transport ad:

"You have to give AMV credit for turning a grim subject such as road accidents into something engaging and even uplifting. This ad is a gentle reminder that, underneath the leathers, bikers are people too. If only they could ride around in a jolly halo of neon signage all the time." The ad was written by Phil Martin, art directed by Brian Campbell, and directed by Kevin Thomas at Thomas Thomas.