"I like that they've played on the ubiquity of the product in this ad, without it coming across as too self-assured. The art direction is fab and the imprint of the bottle is lovingly and impressively rendered through CGI. If I didn't already have a bottle of the red stuff in my fridge, I'd be tempted to stock up." The spot was written by Martin Lorraine, art directed by Steve Jones, and directed by Dougal Wilson through Blink.
Kate Nettleton is slathering on the ketchup after watching the new Heinz ad from Abbott Mead Vickers BBDO: