Diary: Pick of the week - Abbott Mead Vickers BBDO/RAC

Kate Nettleton thinks the latest RAC ad is a vast improvement:

"It's refreshing not to have Vinnie Jones staring back at you, so this spot from Abbott Mead Vickers BBDO was a pleasant surprise. The animated style and dance music soundtrack is well targeted at the boy-racer types who are probably responsible for a large proportion of the crashes that these ads are warning against." It was written by Mark Tweddle, art directed by Tony Hardcastle and directed by Bloom.