"This ad has more to it than the return of the mohawked legend. Anyone can bring back a kitsch icon - but there's a talent in making them funny again, and Abbott Mead Vickers BBDO manages this brilliantly. Having him growl as he lobs a Snickers bar at the idiot's head is genius." It was written and art directed by Anthony Nelson and Mike Sutherland, and was directed by Tom Kuntz for MJZ.
Noel Bussey is overjoyed to see Mr T back on the telly, and in a way that doesn't make him cringe with embarrassment: