Diary: Pick of the week - Abbott Mead Vickers/Department of Health

John Tylee is stunned by the Department of Health's latest anti-smoking commercial by Abbott Mead Vickers BBDO: "No matter how many times you watch this deeply upsetting and moving film in which a cancer victim talks as his life ebbs away, its impact never diminishes." The ad was written by Dominic Savage and art directed by Simon Rice. Seen better? E-mail picks.campaign@haynet.com.