"This shuns the tinsel and the Christmas anthems that haunt ads at this time of year, and is a rather lovely piece of work. The beautifully crafted spot reflects on the festive feeling that seems to desert us as we get older. The soundtrack, Taken By Trees' interpretation of Guns 'n' Roses' Sweet Child O' Mine, is an inspired choice." The ad was written by Ben Tollett, art directed by Emer Stamp, and directed by Benito Montorio through Blink.
Anne Cassidy is charmed by Adam & Eve's Christmas ad for John Lewis: