"This arresting spot marks a welcome change of strategy for Phones4u. It's not just witty but also works hard as a showcase for the phone's features. Some of the mannerisms of the characters are excellent and I can imagine other amusing scenarios being worked in as the activity progresses." The ad was written and art directed by Ben Harris and Ben Priest, and directed by Matt Aselton through Epoch Films.
Ian Darby feels he could scale the prison walls after watching the Phones4u TV ad by Adam & Eve: