Diary: Pick of the Week - AKQA/Pot Noodle

Kunal Dutta salutes AKQA's Pot Noodle viral for daring to be different:

"So many youth brands think they've grasped digital by creating lame, anonymous content and 'cleverly' seeding it online. This viral doesn't need to. It's funny, daring, well executed and cleverly subverts Guinness' 'tipping point' to amusing effect. Purists will worry that it risks reducing Pot Noodle to a product for chavs, but I'd argue otherwise. It shows a brand with enough confidence to be utterly self-deprecating." It was created by Colin Byrne and directed by Dom Bridges through Mustard.