Diary: Pick of the Week - AKQA, Star Player iPhone app

Matt Williams is enjoying AKQA's innovative Star Player iPhone app for Heineken:

"As a Reading fan, I doubt I'll ever get to see my team play in the Champions League, so this app is the perfect way to get me and fans of other lower league clubs engaged in the competition (and Heineken's sponsorship of it). The game has been derived from a strong insight and the agency has made it fun, simple to play and very addictive." The app was designed by Jamen Percy and written by Tessa Hewson.