Diary: Pick of the Week - AMV BBDO / Aviva

Ian Darby was haunted by Abbott Mead Vickers BBDO's latest Aviva spot featuring Paul Whitehouse:

"The Ghost dead bloke in the room trick has rarely been executed so effectively and this ad pulls off the trick of being moving rather than mawkish. Much of that is down to Whitehouse but the script also packs in reasons to invest in life insurance and works incredibly hard for the brand." The ad was written by Dave Buchanan, art directed by Mike Hannett, and directed by Declan Lowney at HSI.