"It's hard not to like this spot. The little orange blob character, inspired by the YouTube hit dancing robot 'Keepon', is very endearing, especially when he's doing the ironing. Throw in a bemused-looking cat and you've got a hit. The excellent song choice brings it all together." It was created by Andy Booth and Jim Seath, and directed by Nick Gordon through Somesuch & Co.
The new ad for EDF Energy by Abbott Mead Vickers BBDO is a charmer, according to Anne Cassidy: