Diary: Pick of the week - AMV/BBDO - Heinz

Anne Cassidy is a fan of the latest Heinz ad by Abbott Mead Vickers BBDO:

"This spot celebrates the ordinariness of the baked bean. Kitchens in TV ads never seem to reflect reality, so it makes a refreshing change to see a slightly messy fridge interior. Brilliantly executed, the spot shows how well-loved the brand is without resorting to too much sentimentality." The ad was written by Mike Sutherland, art directed by Antony Nelson, and directed by Sam Brown through Rogue.