DIARY: Pick of the week - Banks Hoggins O'Shea/FCB/Waitrose

Jeremy Lee envies the good breeding evident in Banks Hoggins O'Shea/FCB's new ad for Waitrose: "No vulgar, garish price promotions here. Instead, we have a beautifully shot ad telling a simple, gentle and convincing story about why Waitrose's products, in this case coffee, are superior to those of its competitors." A copy of Campaign Screen goes to the creatives Ken Hoggins and Chris O'Shea.