Diary: Pick of the Week - Bartle Bogle Hegarty/Audi Q5

Bartle Bogle Hegarty has, quite simply, drawn on a box for inspiration in its ad for the Audi Q5, and Anne Cassidy is suitably impressed:

"The ad involves not much more than a line-drawn animated character and a very malleable cardboard box, and yet is the most captivating and elegantly crafted I've seen in a long time." The film was written and art directed by Joakim Saul and Maja Sernqvist, and directed by Aaron Duffy and Russell Brooke through Passion Pictures and First Avenue Machine respectively.