"This is a great idea, superbly executed. Ads that rely on a lot of post- can look over-produced, but that's not the case here. Plus, the fact that the car isn't out until 2010 means if I start saving now, I'll be able to afford a second-hand one by 2015." The ad was written and art directed by Richard McGrann and Andy Clough and was directed by Olivier Gondry through Partizan.
Noel Bussey, a dedicated cyclist, is thinking of switching to cars after seeing the new Audi R8 spot from Bartle Bogle Hegarty: