DIARY: Pick of the week - Bartle Bogle Hegarty/Audi

Jeremy Lee is doing cartwheels over Bartle Bogle Hegarty's latest Audi ad: "Brilliant. At last, here's a car ad campaign that manages to avoid all the cliches of the genre, instead we have the well-executed idea of animated fish, to show how fuel-efficient the A4 is." A copy of Campaign Screen goes to the copywriter Alex Grieve and art director Adrian Rossi.