"I love the simplicity of this beautifully shot ad. Focusing on a hand gripping different items, it cuts from one shot to another without becoming repetitive. The soundtrack helps. And with the tones of Simon Callow, I'm almost hypnotised into a boffin-like state. Where's my lab coat?" The ad was written and art directed by Paul Yull and Adi Birkinshaw, and directed by Dom and Nic at Outsider.
Caroline Lovell can't stop her hands from grabbing at random objects when she watches Bartle Bogle Hegarty's TV ad for Audi: