Feature

Diary: Pick of the week - Bartle Bogle Hegarty/Audi

Caroline Lovell can't stop her hands from grabbing at random objects when she watches Bartle Bogle Hegarty's TV ad for Audi:

"I love the simplicity of this beautifully shot ad. Focusing on a hand gripping different items, it cuts from one shot to another without becoming repetitive. The soundtrack helps. And with the tones of Simon Callow, I'm almost hypnotised into a boffin-like state. Where's my lab coat?" The ad was written and art directed by Paul Yull and Adi Birkinshaw, and directed by Dom and Nic at Outsider.

Topics