Diary: Pick of the week - Bartle Bogle Hegarty/Barclaycard

Noel Bussey wishes he was the nerdy guy who gets to ride the massive flume in the latest Barclaycard ad by Bartle Bogle Hegarty:

"How much fun would that be? The ad's real strength is its ability to be fun and whimsical while sticking two fingers up at the doom and gloom of the credit crunch. And, seriously, who doesn't want a go on that?" It was written by Wesley Hawes, art directed by Gary McCreadie and directed by Peter Thwaites through Gorgeous.