"It's not only powerful, but extremely clever and continues to work with repeat viewings. Launching it before Christmas also adds to its power. It is a strong addition to what is becoming the best charity campaign in the land." It was written and art directed by Toby Allen and Jim Hilson, and was directed by Chris Palmer at Gorgeous.
Noel Bussey was both disturbed and filled with the milk of human kindness many times over the festive period when watching the new Barnardo's ad from Bartle Bogle Hegarty: