Diary: Pick of the week - Bartle Bogle Hegarty/Barnardo's

Noel Bussey is still haunted by Bartle Bogle Hegarty's latest harrowing commercial for Barnardo's:

"The images in this are pretty horrific on their own, but it's the sound that won't budge out of my head. Never before has the repeated sound of a really hard slap around the head been used to such stunning effect, not even in the old Tango 'orange man' ad." The execution was written and art directed by Simon Veksner and Nick Allsop, and directed by Jeff Labbe at Sonny.