The ad was written and art directed by Harry Orton and Robin Warman. It was directed by Benito Montorio through Blink.
Ian Darby is reaching for the Bargain Bucket after seeing Bartle Bogle Hegarty's new KFC spot: "Charm is not something I associate with KFC but this ad has it in spades. It builds a real sense of fondness and community at a time when we're all reaching out for that. Most viewers will identify with the chair shortage scenario but I wish they'd cut the cheesy ending."