DIARY: Pick of the week - Bartle Bogle Hegarty/KFC

Ian Darby likes Bartle Bogle Hegarty's latest KFC ad: "These ads give the brand a cool image it has never had before while still using the necessary offers and product shots. A lovingly shot night-time game of football with a brilliant soul soundtrack makes the new 'soul food' line seem genuine and warm." A copy of Campaign Screen goes to the copywriter Matt Waller and the art director Dave Monk.


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