"It's a 90-second romp through the ages, starting in the 1870s and ending in 2007. The couple change time periods with each layer of clothing they strip off. Even though the point is to get the gear off, I was more interested in checking out the clothes. The soundtrack keeps the affair classy." The ad was created by Caroline Pay, Steve Wakelani and Dean Wei. It was directed by Ringan Ledwidge through Rattling Stick.
Danielle Long is a fan of Bartle Bogle Hegarty's "dangerous liaison" spot for Levi's: