"The spirit of David Lynch is discernable in this punchy set of photographic portraits. The campaign, titled Originals Never Fit, feature characters representing American-style conformity - cheerleaders, cops, an angry dad. They stare at you in disdain, but rather than discomfort, you feel validation. The photojournalist Joseph Rodriguez's punchy shots really accentuate the punk ethos." The creative team were Nick Allsop and Simon Veksner.
Colin Marrs thinks Bartle Bogle Hegarty's new Levi's ad campaign has helped reinject excitement and rebellion into the iconic brand: