Diary: Pick of the Week - Bartle Bogle Hegarty/Lynx

Noel Bussey is excited by Bartle Bogle Hegarty's "billions" Lynx ad:

"This takes the 'spray more, get more' idea and multiplies it by about a billion. The concept is simple, but the execution is huge and fantastically realised. With epic music and a stunning final shot, this spot will hit the target audience where it matters. Plus, there are thousands of women running in bikinis. Hey, it worked for Baywatch." The ad was written and art directed by Adrian Rossi and Alex Grieve and directed by Fredrick Bond through MJZ.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus