"This takes the 'spray more, get more' idea and multiplies it by about a billion. The concept is simple, but the execution is huge and fantastically realised. With epic music and a stunning final shot, this spot will hit the target audience where it matters. Plus, there are thousands of women running in bikinis. Hey, it worked for Baywatch." The ad was written and art directed by Adrian Rossi and Alex Grieve and directed by Fredrick Bond through MJZ.
Noel Bussey is excited by Bartle Bogle Hegarty's "billions" Lynx ad: