DIARY: Pick of the week - Bartle Bogle Hegarty/Parker Pens

Caroline Marshall likes Bartle Bogle Hegarty's new Parker Pens print ad: "I'm almost old enough to remember CDP's fantastic long-copy ads for Parker; living up to that huge history must have made this the brief from hell. Nonetheless, here's an object lesson in giving Parker's rather ordinary range added appeal." A copy of Campaign Screen goes to the art director Russell Ramsay and the copywriter Nick Kidney.

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