"Washing powder, detergents, liquid cleaner. Boring, boring, boring. Who cares? And I don't think I'm on my own here. So hats off to BBH for actually making a Persil ad that is not only enjoyable, nay fun, to watch (repeatedly), but also doesn't make me want to hang myself with my own grubby sheets." The ad was art directed and written by Matt Walker and Dave Monk, and was directed by Simon Willows at Blink.
Noel Bussey wants to applaud Bartle Bogle Hegarty for making the mundane fun. He says: