Diary: Pick of the week - Bartle Bogle Hegarty/Robinsons

Rachel Gardner is impressed by Bartle Bogle Hegarty's efforts for Robinsons: "The idea of using animated figures to show how Robinsons can transform a glass of water is a refreshing take and using 'I Love to Boogie' is a masterstroke." The ads were written by Matt Kemsley and art directed by Rosie Arnold. Seen better? E-mail picks.campaign@haynet.com.

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