Diary: Pick of the week - Bartle Bogle Hegarty/Robinsons

Kate Nettleton is ready to pop open the deuce (sorry) after watching Bartle Bogle Hegarty's latest Robinsons work: "It may look a little like the recent BBC mobile ads, but this spot really does the trick of getting me excited about Wimbledon. Lingering shots of transfixed faces build enough tension to break a racquet string before erupting in scenes of elation. Now where did I put my tent?" The ad was written by Daniel Schafer, art directed by Szymon Rose, and directed by Benito Montorio through Blink.


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