Lucy Aitken is relieved that Bartle Bogle Hegarty has ditched the "Woah Bodyform" jingle in its first TV work for Ultrafit towels: "The woman in this ad, who goes from frump to fox by ripping up her dress, is a neat metaphor to show how what you wear changes how you feel." The ad was written by Mark Hunter and art directed by Richard Dennison. Seen better? E-mail firstname.lastname@example.org.
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