Diary: Pick of the week - Bartle Bogle Hegarty/Ultrafit towels

Lucy Aitken is relieved that Bartle Bogle Hegarty has ditched the "Woah Bodyform" jingle in its first TV work for Ultrafit towels: "The woman in this ad, who goes from frump to fox by ripping up her dress, is a neat metaphor to show how what you wear changes how you feel." The ad was written by Mark Hunter and art directed by Richard Dennison. Seen better? E-mail picks.campaign@haynet.com.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus