"Having worked in places where I've dreaded the prospect of a Monday morning, this ad hits on a universal sentiment beautifully. The morose music and sight of the townsfolk scurrying to block the sunrise (without success) is simple and funny. It proves global campaigns don't need to be mediocre to convey universal truths." It was written by Adam Kamxer, art directed by Chuck Tso and directed by Nicolai Fuglsig through MJZ.
Kunal Dutta agrees with Monster's decision to pick BBDO after watching its first spot: