Diary: Pick of the Week - Beattie McGuinness Bungay/First Choice

Ben Bold is impressed by Beattie McGuinness Bungay's TV ad for First Choice:

"Holiday ads are usually as depressingly awful as coming back to work in the new year, so it's cheering - and a bit of a shock - to watch this epic, sunny spot. The soundtrack works well, too - children stampeding down a beach to the demented chimes of Oh I Do Like To Be Beside The Seaside." The ad was written and art directed by Richard Harris and Jamie Starbuck, and directed by Mehdi Norowzain through Joy @ RSA.