Diary: Pick of the Week - Beattie McGuinness Bungay/First Choice

Ben Bold is impressed by Beattie McGuinness Bungay's TV ad for First Choice:

"Holiday ads are usually as depressingly awful as coming back to work in the new year, so it's cheering - and a bit of a shock - to watch this epic, sunny spot. The soundtrack works well, too - children stampeding down a beach to the demented chimes of Oh I Do Like To Be Beside The Seaside." The ad was written and art directed by Richard Harris and Jamie Starbuck, and directed by Mehdi Norowzain through Joy @ RSA.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content