Diary: Pick of the Week - Beattie McGuinness Bungay/McCain

John Tylee has a nice warm feeling about the latest Beattie McGuinness Bungay spot for McCain:

"l love the idea of a fairytale McCain factory bypassed by the Industrial Revolution, whose wooden machines treat every fat-free chip with the care and attention Champneys would be hard-pressed to offer. A neat way of getting across a naturalness message in these health-obsessed times." The ad was written and art directed by Julia Martens, and directed by Matthia Hoene through Partizan.