DIARY: Pick of the week - BMP DDB's Heal's furniture

Jeremy White is impressed with the simplicity of BMP DDB's Heal's ads: "All the executions for this campaign are beautifully shot and intelligently, yet succinctly, written. The message that Heal's furniture is simply too good to give up is communicated with a delicate, stylish touch that complements the brand very well.

April's issue of Campaign Screen - featuring the cream of new ads - goes to the art director, Grant Parker, and the writer, Patrick McClelland.

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