DIARY: Pick of the week - Brylcreem/WCRS

Mark Sweney is both a self-confessed lover of Brylcreem and falls well within its target audience, and so gives its new ad from WCRS a big thumbs-up: "The naff-haired youth who becomes cool through using Brylcreem is juxtaposed hilariously with a town full of the most ridiculous coiffures - exactly the sort of 'cool-but-not-trying-too-hard-to-be' angle that youth-targeted ads need." A copy of Campaign Screen, featuring the best new ads, goes to the art director Yu Kung and the copywriter Andy Brittain.

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